The Insight: When a trusted local hospital finds itself in the middle of change. it needs a story (or stories!) that reflect legacy and progress.

The Inspiration: After becoming part of Cedars-Sinai, offering new treatments, and winning a few awards, Huntington Hospital needed something that connected its local roots with a promise of advanced, accessible care.

The Execution: We developed several brand-forward campaigns that made “good health” feel personal and possible. Through clear, compassionate messaging and familiar imagery, our print, digital, and radio spots reminded Pasadena residents why Huntington Hospital continues to be a vital part of their community.