Resume.

Senior Copywriter Intelligent Demand, 2023 - Present

  • Principal copywriter for accounts including Mayo Clinic Platform, Kaiser Permanente, and Pantheon

  • Craft strategic copy for nationwide B2B campaigns, including account-based marketing, demand generation, and lead generation

  • Pitch and present creative concepts and deliverables to internal and client teams

  • Conduct market research and client interviews to develop buyer personas, value propositions, and messaging frameworks

Senior Copywriter Refine Labs, 2022 - 2023

  • Principal copywriter for agency accounts including Miro and SEON

  • Developed ad campaigns, landing pages, emails, and video scripts for high-growth B2B companies

  • Tested and refined messaging strategies to improve ad performance over time

  • Collaborated cross-functionally with external stakeholders and an internal team of designers, strategists, and creative directors

Copywriter Echo-Factory, 2021 - 2022

  • Crafted copy and campaigns for B2B and B2C clients across print, digital, video, radio, email, and social media

  • Principal copywriter for all agency accounts, including Huntington Health, LiteGear, and Motiv

  • Translated radio campaigns and ad copy into Spanish

  • Worked closely with clients and designers to develop marketing materials and campaigns

  • Designed content strategy for clients to improve engagement and reach

Freelance Copywriter 2020 - Present

  • Led brand overhauls and messaging strategies for education companies seeking increased exposure and engagement

  • Developed website content, email marketing, and social campaigns to elevate brand positioning and market presence

  • Created strategic messaging and tone of voice guidelines tailored to client needs

Marketing Associate GOBankingRates 2019 - 2021

  • Lead copywriter for social media rebranding, enhancing brand awareness and engagement

  • Created media pitches, drafted press releases, and developed social campaigns to expand brand reach

  • Strengthened social media presence with creative posts and copy, working closely with design

  • Conducted data analysis and strategy development for social channels

  • Provided copyediting and proofreading for articles and landing pages

Skills.

  • English to Spanish translation

  • Content development

  • Content strategy

  • Copyediting

  • Email marketing copy

  • Radio & streaming spots

  • Data analysis

  • Content writing

  • Blog writing

  • Advertising copy

  • SEO writing

  • Pitches & presentations

Education.

The Blackford Centre Copywriting certificate

University of California, Los Angeles Master of Education (M.Ed.), Secondary Education and Teaching

University of California, Irvine B.A, English; Creative Writing ·